Today the Marketing Scenario has totally changed for the big and small business due to three major aspects which are, the first is the Internet which made the information and media available to each and every person in the world. The Second is the Mobile which connects almost every person in the world and makes everyone available 27*7, we may leave everything at home while going outside but nobody leaves his mobile while going out for any reason. And final one is the cloud computing which provides cheap, practically infinite computing power. And organizations can analyze large number of data which never be done before. The internet has really have a great impact on consumer behavior now a days as every information is available for the consumer, the different products available, price ranges, reviews etc.
WHAT CAN BE DONE?
So now if you want to engage with your customer you need right technology, right people and right process so you could engage with your customers in much effective way. As previously we use the funnel Management for improving sales of the organization, starts with putting more and more people in funnel and then following them on regular basis and finally converting them as the customers, which follows the 10% rule as 100 people you adding in funnel so the final conversion will be 10 people approx. But nowadays the consumer behavior is totally changed so this funnel concept is no longer is relevant, customer can start his purchase journey at any point of time along with his decision making path.
The marketer job is now become to figure how to tap this new dynamic as to make products available at customer fingertip throughout the year and also to anticipate what exactly he/she want to listen it can only be achieved with the effective digital marketing. This is where Digital Marketing comes.
UNDERSTANDING WEBSITE RANKING?
WHY SEO (SEARCH ENGINE OPTIMIZATION) REQUIRED?
So have you ever thought of why few website are comes on first page results and other just vanish on the last pages. The site positions is described by the pagerank of the particular websites. Every website has a ranking on particular keywords and searches. So when search start on search engine it start searching that particular keywords in all your web pages, so if the websites has those relevant keywords are used often are ranked higher and showed on top on results. But new studies shows that use of same keywords many times does not means your website will shown on top, but the websites which are suggested by other pages are more likely to be relevant so that’s how the google and other search engine perform. So two things which plays a vital role in listing of your website is one is the keywords which google search on your website and other is the backlinks which helps google and other search engines to trust your website and rank it up. So the keywords tells google that you are there and the backlinks moves your website up chain.